He created many memorable commercials, including one featuring a monk who works miracles with a Xerox copier. His most notable slogan helped save lives.
Source: New York Times
Allen Kay, 77, Dies; Coined ‘If You See Something, Say Something’
Published in Advertising and Marketing, Deaths (Obituaries), Honda Motor Co Ltd, Kay, Allen, September 11 (2001), Slogans and Mottoes, Subways, Television, Terrorism and Xerox Corporation
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